SMS Opt-In

Web form opt-in

1. A shopper visits the dealership website and opens the chat widget powered by Rowenna, or uses the opt-in form on this page above.
2. When the shopper enters or types a phone number, a consent gate appears before any SMS can be sent.
3. The consent checkbox is not pre-selected. The shopper must actively check it. The full, verbatim consent text is displayed directly beside the checkbox, together with links to the Terms of Service and Privacy Policy.
4. The shopper must click "Send with consent" to confirm opt-in. Submitting the form alone does not opt anyone in.
5. If the shopper does not want SMS, they can click "Send without SMS" and continue chatting without providing a phone number.
6. On opt-in, the verbatim consent text and a timestamp are stored as consent evidence.

Verbal opt-in (recorded phone call)

When a customer calls the dealership and speaks with the AI assistant, the assistant states the program and asks permission using this script, verbatim:

"We can text you appointment confirmations and anything you asked us to send, like a listing link. That's usually one to four messages a month. Message and data rates may apply. Reply HELP for help or STOP to opt out anytime. Our Terms & Conditions are at meetrowenna.com/terms and our Privacy Policy is at meetrowenna.com/privacy. Is it okay if we text you at this number?"

Only an explicit "yes" is accepted; silence, hesitation, or any other answer is not consent. The call is recorded, and the consent question and answer are stored as a transcript excerpt with a timestamp.

Before any other message is sent, the customer receives a single confirmation text, verbatim:

"[Dealership] (via Rowenna): you okayed texts on your call today. Reply YES to confirm. Msg & data rates may apply. Reply HELP for help, STOP to opt out."

Enrollment completes only when the customer replies YES. Without a YES reply, no further messages are sent.

Text-to-number opt-in (customer texts first)

Customers are invited to text the dealership with this line, shown on this page and in the dealership's website chat wherever a phone number is offered:

"Text HELLO to (828) 408-0266 to start a conversation with Mich's Foreign Cars."

Keyword: HELLO. Any first text from a number without consent on file (the keyword or a question) starts the same flow. The first reply is always this welcome message, verbatim, before any other content:

"Mich's Foreign Cars (via Rowenna): Hi — you've reached Mich's Foreign Cars. Reply YES to get replies and appointment updates by text, about 1-4 msgs/month. Msg & data rates may apply. Reply HELP for help, STOP to opt out. Terms: meetrowenna.com/terms Privacy: meetrowenna.com/privacy"

The confirmation request, verbatim (inside the welcome message):

"Reply YES to get replies and appointment updates by text, about 1-4 msgs/month."

When the customer replies YES, we record consent with the exact welcome text shown and a timestamp, then send this enrollment confirmation, verbatim:

"Mich's Foreign Cars (via Rowenna): You're signed up for texts from Mich's Foreign Cars: replies to your questions and appointment updates, about 1-4 msgs/month. Msg & data rates may apply. Reply HELP for help, STOP to opt out anytime."

Only after that confirmation does the assistant answer the question the customer originally texted. Without a YES reply, nothing further is ever sent: the question is not answered, and the welcome is never sent again. STOP and HELP work from the very first message.

Opt-out

Recipients can opt out at any time by replying STOP, UNSUBSCRIBE, or CANCEL to any message. Opt-outs are honored permanently: the number is placed on a suppression list and no further SMS messages are sent unless the customer explicitly opts in again. Reply HELP for help at any time. Support: support@meetrowenna.com.

What customers are told

"I agree to receive appointment and follow-up text messages from Mich's Foreign Cars via Rowenna at this number. Msg & data rates may apply. Reply STOP to opt out."

"I agree to receive recurring text messages from Mich's Foreign Cars about vehicle inquiries, appointments, and account updates at the number provided. Message frequency varies. Message and data rates may apply. Consent is not a condition of purchase. We will not sell or share your mobile information with third parties or affiliates for marketing purposes. Reply STOP to unsubscribe, HELP for help. Terms: https://meetrowenna.com/michs/sms-terms Privacy: https://meetrowenna.com/michs/sms-privacy"

"Message frequency varies, typically 1–4 messages per month."

Terms of Service · Privacy Policy

This exact language appears next to the consent checkbox inside the chat widget, and is stored verbatim as consent evidence with each opt-in.