Row·en·na
/rō·WEN·ə/ proper noun
1. The red haired persuasive one that stands guard by the door to protect your house while you sleep.
2. An AI employee for independent car dealers — answers every call, remembers every customer, and books the appointment while you're closed.
— from Gaelic ruadh, "red," via the rowan: the tree planted beside the door to protect the house; from Germanic hrōd + wynn, "fame and joy."
What she does
Learns your business
The agent builds its knowledge base from your website, inventory, business profile, hours, and customer reviews — then lets you review and refine what it knows.
Handles real sales conversations
It answers questions, recommends vehicles, asks about trade-ins, financing, timing, and appointment intent, while staying aligned with your sales playbook.
Chat and voice, same memory
Shoppers can start in chat and continue by voice without starting over. Every conversation keeps the same history, lead state, and sales rep summary.
About Rowenna — operated by Dealer Merchant Center LLC
Rowenna (meetrowenna.com) is a software product of Dealer Merchant Center LLC, a United States company serving independent automotive dealerships. Rowenna is an AI sales assistant that answers dealership phone calls and website chats around the clock, answers questions about vehicles in the dealership's inventory, captures customer details, and books showroom appointments. Dealerships subscribe to Rowenna and connect it to their existing phone number, website, and inventory. Rowenna communicates with dealership customers by voice, website chat, email, and — only after the customer has opted in — text message.
- Legal entity
- Dealer Merchant Center LLC (United States)
- Customer support
- support@meetrowenna.com
- Website
- https://meetrowenna.com
SMS Program
MeetRowenna, operated by Dealer Merchant Center LLC, sends text messages on behalf of participating dealerships: appointment confirmations and reminders, replies to vehicle inquiries, and follow-ups the customer asked for. Customers opt in by entering their mobile number and checking an unchecked consent box, or by texting the dealership first. Message frequency varies. Message and data rates may apply. Consent is not a condition of purchase. We will not sell or share your mobile information with third parties or affiliates for marketing purposes. Reply STOP to unsubscribe, HELP for help, or contact support@meetrowenna.com.