Legal
Terms of Service
Last updated: September 2, 2026
These Terms of Service govern the use of Rowenna (“Rowenna,” the “Service”), an AI sales assistant and dealership CRM operated by Dealer Merchant Center LLC (“we,” “us”). Rowenna is deployed by participating automobile dealerships on their own websites, phone lines, and messaging channels, and communicates with consumers on behalf of those dealerships.
1. Acceptance of these terms
By accessing the Service, embedding the Rowenna widget, or communicating with Rowenna as a consumer, you agree to these terms. If you do not agree, do not use the Service.
Business accounts may only be opened by a person authorized to bind the business, who is at least 18 years old. The Service is sold to businesses; it is not offered to consumers for personal use.
2. The service
Rowenna is an AI sales and receptionist agent paired with a customer relationship manager. Business customers embed the Rowenna chat widget on their own websites and/or attach the agent to their own phone lines. The agent then converses with that business’s consumers, answers questions using the business’s inventory and knowledge content, captures leads and stated preferences, and books appointments on the business’s behalf.
Conversations, leads, appointments, imported customer records, and call and message history are stored in the business’s dashboard for its staff to review and act on. Availability, features, and model behavior may change over time.
3. Accounts and dealership users
Dealership accounts are provisioned per store. Account holders are responsible for the accuracy of the information they publish through Rowenna, for the conduct of their staff users, and for keeping credentials secure. Staff access is role-based; the account owner decides who is invited and at what role.
4. Acceptable use
You may not use the Service to send unlawful, deceptive, harassing, or unsolicited communications, to upload contact lists you lack the right to contact, or to attempt to circumvent consent, opt-out, or Do-Not-Contact controls in the Service. You may not resell, reverse engineer, or use the Service to build a competing product.
5. Customer data
Consumer information submitted through Rowenna belongs to the dealership that collected it. We process it to operate the Service, as described in our Privacy Policy.
6. AI-generated communications
Rowenna’s responses are generated by AI and may contain errors. Vehicle availability, pricing, financing, and appointment details are confirmed by the dealership and are not binding offers.
Vehicle details, pricing, and availability are drawn from the business’s own live data and may be out of date or incomplete. They must be confirmed with the business before any purchase decision. The business reviews Rowenna’s conversations in its dashboard and remains responsible for the communications sent to its customers.
7. Third-party services
The Service relies on third-party providers, including Twilio for telephony and text messaging and AI model providers for natural-language generation. Their availability and performance are outside our control.
8. Text Message / SMS Communications
8a. How consent is obtained. Consent to receive text messages is obtained in one of two ways: (i) a customer provides their mobile number and affirmatively checks the consent checkbox shown directly beneath the phone field (the box is never pre-checked); or (ii) a customer gives recorded verbal consent during a phone call, which is then confirmed by a reply-YES double opt-in text before any further messages are sent. We store the date and time of consent together with the verbatim consent language that was shown or read to the customer.
8b. Message frequency. Message frequency varies based on your interaction with the dealership.
8c. Cost. Message and data rates may apply. These charges are assessed by your mobile carrier and are your responsibility.
8d. Consent is not a condition of purchase. Consent to receive text messages is not a condition of purchasing any goods or services.
8e. Opting out and help. Reply STOP to any message to opt out at any time. After you send STOP we send a single confirmation message and no further texts unless you opt in again. Reply HELP for help, or contact the dealership directly using the phone number on its website.
8f. Carrier liability. Carriers are not liable for delayed or undelivered messages.
8g. Who sends the messages. Messages are sent by Rowenna, operated by Dealer Merchant Center LLC, on behalf of the participating dealership you are doing business with. The dealership is identified by name in the messages you receive.
8h. Program description. The MeetRowenna SMS program sends appointment confirmations and reminders, replies to vehicle inquiries, and follow-ups the customer requested. It is a customer-care and conversational program, not a marketing blast list.
8i. Privacy of mobile information. We will not sell or share your mobile information with third parties or affiliates for marketing purposes.
8j. Support contact. For help with the SMS program, email support@meetrowenna.com. You can sign up at meetrowenna.com/sms-opt-in.
9. Business customer responsibilities
The business warrants that it has the rights and any required permissions to the customer data it imports into or generates through the Service, and that it will not import contacts it lacks a lawful basis to contact.
The business is responsible for its own compliance with the laws that govern consumer communications in the jurisdictions where it operates, including telephone and text messaging consent rules and call-recording disclosure requirements. We provide tools — consent capture with verbatim language and timestamps, recording that is gated on a spoken disclosure, STOP/HELP handling, and Do-Not-Contact controls — but the business is the sender and recorder of record with respect to its own customers.
10. Data ownership, export, and intellectual property
The business owns its customer data, conversation records, and imported records. Dealer Merchant Center LLC owns the Service — the platform, software, models configuration, and the Rowenna brand, name, persona, and related assets. Nothing in these terms transfers ownership of the Rowenna brand or software to a business customer.
On request during the term, or on termination, the business may ask us to export its customer data in a machine-readable format.
11. Fees
Fees, billing period, and included usage are as agreed in the applicable order form or plan. Unless otherwise agreed in writing, fees are payable in advance and are non-refundable for periods already served. Pass-through telephony and messaging charges, where applicable, are billed as incurred.
12. Termination
Either party may terminate at the end of the then-current billing period. We may suspend or terminate an account immediately for non-payment or for a violation of the acceptable use section. On termination we stop processing for that business and, after a reasonable export window, delete or de-identify its data, except records we are required to retain — including consent and opt-out records.
13. Disclaimers and limitation of liability
The Service is provided “as is” without warranties of any kind. We do not warrant that AI-generated content will be accurate, complete, or suitable for a particular purpose, and the Service is not a substitute for the business’s own review of its customer communications or for legal, financial, or tax advice.
To the maximum extent permitted by law, Dealer Merchant Center LLC is not liable for indirect, incidental, special, or consequential damages, or for lost profits or lost business, arising from use of the Service. Our aggregate liability is limited to the fees paid for the Service in the twelve months preceding the claim.
14. Indemnification
The business will defend and indemnify Dealer Merchant Center LLC against third-party claims arising from the data it supplies to the Service, from its communications with its own customers, or from its use of the Service in violation of these terms or applicable law.
15. Governing law
These terms are governed by the laws of the State of North Carolina, without regard to its conflict-of-laws rules. The exclusive venue for disputes is the state or federal courts located in North Carolina.
16. Changes and contact
We may update these terms; the “last updated” date above reflects the current version. Material changes affecting business accounts will be communicated to the account owner, and continued use after the effective date constitutes acceptance. Questions may be directed to Dealer Merchant Center LLC at support@meetrowenna.com.